I’ve been making a cheat sheet for years to guide my sxsw adventures and now you have access to my notes. Go to the menu link above and check out the SXSW Shows to Watch page. Have fun!
SX (south by) is kicking in gear and I’ve heard some sentiment that there aren’t a lot of bands playing that are well know, which might seem like a bad thing. It isn’t. When too many bands you’ve heard of are playing it gets too crazy. Though counter-intuitive, it’s actually better when there are a few bands you like that direct you toward other bands you never expected to hear. That’s how you end up at the Imagine Dragons show with 25 other people who dragged themselves out on day 4 of SXSW, on a Saturday morning, pumping your fist and nodding after saying, “that band was pretty good”. (Jenn, I need you to look back and tell me what year that was.) It was a few weeks before we heard them on the radio and they blew up. That’s what make sx so special, the unknowns.